What has the industry of digital marketing for law firms done to these poor attorneys? Some firms are willing to step away from marketing, others are wary of anyone dressed in a suit and tie walking through the door, and rece...
Well, before we learn how to use a hashtag, we need to know what a hashtag even is. Yes, we see them everywhere on social media and it seems there is a hashtag for everything but what are they and why are they important. It b...
Firms will often forget the importance of social media, especially Facebook. There are many ways to use the platform aside from simply posting a status once in a while. You can use Facebook as an added advertising method with...
Branding your website and yourself is one of the most important aspects of a business but is also one of the most challenging. It is crucial to have a clear brand identity because every person that interacts with your brand i...
We all know that the title of a blog is the first thing most clients will see which is why it is important to choose a catchy and effective headline. The blog title also needs to be sharable for clients and followers. Studies...
For many law firms understanding SEO is understanding rocket science. Sometimes what happens is when we don’t understand something we refuse to put any energy towards it. This can be the biggest mistake you can make when de...
Blogging is an often overlooked medium for attorneys and overall for business everywhere. You can have the best marketing in the world but still not be able to connect with clients. Why? Your website is great, you know what y...
Facebook has evolved into a great marketing platform over the years. With over 2.01 million active users, your firm’s potential exposure is limitless. But Facebook is not as easy to manage as some may think. It is good to s...
Plenty of people enjoy a vanilla ice cream or plain oatmeal. But when it comes to building an effective website, you don’t want something ordinary. It is important to have an informative website with vibrant design, quality...
If you want your site to be more navigable and user-friendly, build a good sitemap. But what are sitemaps? It’s the process of shaping your site and giving it some clear structure. In other words, you need a sitemap before ...
