I’m a known critic of the digital PPC world but I also have to express that if something works, don’t try fixing it. This does not mean that you should not try and enhance and optimize your PPC campaigns. It just means th...
Marketing for law firms is not the easiest of tasks for many digital companies out there. They’re slowly realizing that attorneys want to convert business as much as any other industry when investing in online marketing. I ...
Just rehashing the video above. Please excuse the phone and computer announcements in advance. My videos are not based off a script and I just speak about what I feel is important. We really have two types of users in our leg...
Have you ever thought about how SEO came to life? I mean, literally, how all of this began? In 1997, the domain, Google.com was registered and September 4, 1998, Google was incorporated. Initially, the search engine was used ...
Branding your website and yourself is one of the most important aspects of a business but is also one of the most challenging. It is crucial to have a clear brand identity because every person that interacts with your brand i...
We all know that the title of a blog is the first thing most clients will see which is why it is important to choose a catchy and effective headline. The blog title also needs to be sharable for clients and followers. Studies...
For many law firms understanding SEO is understanding rocket science. Sometimes what happens is when we don’t understand something we refuse to put any energy towards it. This can be the biggest mistake you can make when de...
If you want your site to be more navigable and user-friendly, build a good sitemap. But what are sitemaps? It’s the process of shaping your site and giving it some clear structure. In other words, you need a sitemap before ...
Pay-per-click campaigns are nothing new in the world of search engine optimization. Just about every law firm that utilizes SEO has engaged in some form of PPC campaign to maximize their digital marketing efforts. The use of ...
We live in a visual society. When it comes to law firm marketing, first impressions are everything. One of the best ways to attract more clients is to add video to your website. Whether it is a short 2 minute introductory vid...
