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If you ask around, it may seem as if nearly everyone has their own blog these days, from your uncle John to your neighbor’s dog. Sure, having a personal blog can be a fun and educational way to express yourself, even when no one is reading, but when you have a business blog for your law firm, writing blog posts becomes one of the many tools in your digital marketing arsenal.

Writing stellar blog posts can be challenging, especially when you need to do it on a regular basis. Many people get bored after two or three blog posts and abandon their blog altogether. When blogging for your law firm with the goal to drive traffic to your website, it is paramount that you keep your blog fresh, informative, and relevant.

Blogging = Alternative to Paid Ads

If you’re familiar with digital marketing techniques, you probably know that there are various ways to get your potential clients to visit your website. More often than not, law firms opt for paid ads in an attempt to stand out in a sea of competitors and bring more visitors to their website.

While there’s nothing wrong with paid ads, you need to understand that paid ads are rather expensive, which doesn’t make it a very effective way of driving traffic to your website. Yes, they can bring you tons of daily and monthly visitors, but the second you run out of money, your traffic dries up, not to mention that the vast majority of those visitors never become your paying clients.

“So, what’s the most efficient way to increase traffic on your website?” you may wonder. Our digital marketing professionals from WebsLaw have an answer for you. This can be done through a combination of blogging, social media campaigning, and AdWords campaigning.

Blogging Can Help Your Law Firm Rank Higher in Search Engines

Our legal experts-slash-bloggers write hundreds of blog posts for our clients on a weekly basis. Why? Because blogging can (a) help you show up in search engines, (b) rank higher in Google searches, (c) drive traffic to your website in organic searches, and (d) help you maintain active social media presence. Sounds great, right?

The vast majority of people who have their own personal blog rarely think about these potential benefits of blogging (for example, your neighbor’s dog, which “writes” its own blog, couldn’t care less about all that stuff).

Some of you might wonder, “Why does blogging do so much in terms of helping my website be more search engine-friendly?” To answer this question, think about how many pages there are on your website. Probably not that many, right? Now think about how often you update those pages. Very rarely or actually never, right?

Blogging addresses both of these digital marketing problems. Our marketing experts at WebsLaw explain that every time you write a blog post, there’s one more indexed page on your website. As you may know, the more indexed pages you have on your website, the better SEO you have on your website, which means the more likelihood there is of being noticed and ranking higher in the search rankings.

Converting Traffic into Paying Clients

Another cool thing about blogging is that it helps you get discovered via social media. We’ve seen it time and time again. Every time we write a blog pots for our clients, it becomes the type of content that people want to share on their social media platforms (Facebook, Twitter, LinkedIn or even Instagram), which drives even more traffic to your website.

After all, when you have a consistent and successful strategy for your blog, you can convert that traffic into leads by adding a lead-generating call-to-action to every blog post. If you want to get into detail about blogging and what’s the right strategy to boost the profitability of your law firm, speak to our digital marketing experts at WebsLaw. (You see what we’ve just done there? We’ve just used the lead-generating call-to-action on you.)