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Running a company is a 24/7 venture. You are always thinking about your next move. If it’s not one thing it’s another, and at times, the days can run together. You lose sleep, oftentimes have to eat in between meetin...

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When it comes to online marketing, there are many strategies and techniques you can deploy for optimum results. Some prefer one method over another, and others mix it up. There are many ways to track the results of the m...

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One of the best tools when it comes to digital marketing is Google Analytics. Not because it helps you actively promote your brand or product, but it helps you measure just how well your website is doing compared to othe...

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Social media has officially become one of the most effective ways to advertise and get your name out there; not just for individuals, but for companies as well. Twitter is flooded with multi-million and multi-billion dol...

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What is a Public Relations Specialist and What Do They Do? A public relations specialist is someone who handles just that – the public relations of a company. They communicate any message from the company either to...

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Email Marketing is Targeted Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control...

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Practically every business nowadays has a Facebook page. It is a great tool to directly interact with your clients and customers. Of course, you want your Facebook page to be engaging, but at the same time professional. ...

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With social media being the designated “media” nowadays, everyone has hopped on the trend in order to keep up with the technological wave ride. Almost everyone — and their grandmother — has at least a Fac...

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