With social media being the designated “media” nowadays, everyone has hopped on the trend in order to keep up with the technological wave ride. Almost everyone — and their grandmother — has at least a Facebook page, Instagram or Twitter account. Everyone is connected in some way, shape or form. This could be a great tool for companies, especially small businesses. One of the most common platforms is Twitter. Everyone from the White House to mom-and-pop establishments now uses Twitter to communicate important updates, sales, specials or all-around news. Twitter is quick and to the point. It can also have links embedded so if the reader is interested they can find out more or take advantage of any offers being advertised. But there are effective and non-effective ways to use this valuable asset. Here are a few common mistakes people make when using Twitter.
The “@” (at-sign) on Twitter is used to create a “@mention.” This basically is a way to refer to another Twitter user. The @mention links to another person’s or brand’s Twitter account.
But, if you start a tweet with @mention, it initiates a conversation with that person. Although it feels natural to start a tweet like this, it not only starts a conversation with that person, but the only people who will be able to follow it on your news feed are your followers and the followers of the user who follow you as well.
To remedy that mistake, just don’t start tweets with @mention. You can rewrite your tweet so you mention them further along in it, or put a period in front of the at-sign. This cancels out the conversation and makes it a mention instead.
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You only have a limited amount of space for your tweet – 140 characters. You want it to be as effective as possible. Wasting your time with uncommon or unnecessary hashtags defeats this purpose. Before you tweet, look at common hashtags that correlate with your message. Pick the most popular ones and use those. It will reach a wider audience.
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You always want to be aware when someone mentions your brand. Whether it’s a problem that needs to be addressed, or someone recommending it to others, you want to have that knowledge and interact accordingly.
If you have a business and you want to grow its virtual presence, then hiring an online marketing company is your best bet. WebsLaw is at the top of its class when it comes to online marketing for law firm so they know what it takes to be successful. You can never be too visible to the online community.
