Why More Law Firms Are Turning to Search Engine Optimization
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Why More Law Firms Are Turning to Search Engine Optimization

Jul 20, 2017
Denis Zilberberg

Competition is fierce in the legal industry. It goes beyond the courtroom. Just about every successful law firm is now utilizing search engine optimization for online marketing. But not every SEO strategy is effective. What may work for retailers does not necessarily help law firms. If a law office is not using SEO, chances are they have already fallen way behind the competition. But there are ways to catch up. One of the best ways is to choose SEO company with a track record of providing effective law firm marketing solutions.

What Is SEO?

Search engine optimization is the process of configuring elements from a website to help it rank high on a Google search. Because new clients are the lifeblood of any law firm, it is vital to have effective SEO to maximize your bottom line. There are several different search engines. But it is especially important law firms to rank high on a Google search. More people use Google than Yahoo and Bing combined. There are several different aspects of SEO that help a website reach its potential.

How To Implement Effective SEO for Law Firm Marketing

First, it is important to understand law firms must play by different rules than most businesses. Bar associations have strict regulations on advertising that each law office must follow for their websites. For example, law firms cannot make any extravagant claims, such as having the best law office in their specific field.

Keyword Research

Before implementing an SEO strategy, it is important to conduct keyword research. Law offices need to focus on which keywords clients will use to find their business. Each key term should have a good search volume allowing more traffic to flow to the website. You may be surprised to learn that just one small change can make a big difference. For example, the term “Salt Lake City divorce attorney” may receive far more searches than “Salt Lake City divorce lawyer”. Here are some effective ways to find the best keywords for your law firm marketing efforts.

  • Seek keywords relevant to your practice area
  • Compare the differences between target keyword phrases to determine which appeal to prospective clients
  • Check out the competition and which keyword phrases work for them
  • Create fresh and better website content
  • Choose keyword phrases with high search volume with the least amount of competition
  • Use synonyms or similar words that relate to your main target keyword phrase

Where to Find Law Firm Digital Marketing Solutions

Unlike most SEO companies, the professionals at WebsLaw specialize in law firm marketing. Whether your law office concentrates on criminal law, family law or personal injury law, they have your digital marketing solutions. The team at WebsLaw utilizes the latest technology and digital marketing techniques to help law firms achieve their goals. Not only can they increase a number of clients looking for your service, they can also target only the client you want. To your firm to the next level. Contact the professionals at WebsLaw today.

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