Small but effective. I love the digital market in California. Who doesn’t based on the population and constant growth? Less than 1% population growth every year BUT that’s 1% of almost 40-million residents. Los Angele...
What has the industry of digital marketing for law firms done to these poor attorneys? Some firms are willing to step away from marketing, others are wary of anyone dressed in a suit and tie walking through the door, and rece...
Well, before we learn how to use a hashtag, we need to know what a hashtag even is. Yes, we see them everywhere on social media and it seems there is a hashtag for everything but what are they and why are they important. It b...
For many law firms understanding SEO is understanding rocket science. Sometimes what happens is when we don’t understand something we refuse to put any energy towards it. This can be the biggest mistake you can make when de...
Blogging is an often overlooked medium for attorneys and overall for business everywhere. You can have the best marketing in the world but still not be able to connect with clients. Why? Your website is great, you know what y...
There are few professions more competitive and cutthroat than the legal industry. In the old days, success was measured by simply providing clients with good legal representation and superior customer satisfaction. While thos...
Pay-per-click campaigns are nothing new in the world of search engine optimization. Just about every law firm that utilizes SEO has engaged in some form of PPC campaign to maximize their digital marketing efforts. The use of ...
We live in a visual society. When it comes to law firm marketing, first impressions are everything. One of the best ways to attract more clients is to add video to your website. Whether it is a short 2 minute introductory vid...
