The “Hot Dog Stands” are beginning to reveal themselves more and more. As we engage and dig into more law firm marketing concepts throughout the country, we find that there are so many empty hot dog stands. What are hot d...
If you’re “the guy” that has a routine similar to mine, I applaud you. Wake up in the morning, cup of coffee (I’ve switched to Keurig Starbucks. Save’s lots of time), open up the Mac and there goes the day. Everyone...
It was a very random picking of a company nickname for this individual. We usually go into a “strategic” nickname meeting upon the hiring of new team members. For Black Rabbit, he was just sure he wanted to be as far away...
We all know that the title of a blog is the first thing most clients will see which is why it is important to choose a catchy and effective headline. The blog title also needs to be sharable for clients and followers. Studies...
Pay-per-click campaigns are nothing new in the world of search engine optimization. Just about every law firm that utilizes SEO has engaged in some form of PPC campaign to maximize their digital marketing efforts. The use of ...
Blogging is one of the most engaging and popular marketing tools out there. It’ll keep your audience informed about your field of expertise and shed some light on current laws. It’s the fresh voice every site needs. Nobod...
One of the best tools when it comes to digital marketing is Google Analytics. Not because it helps you actively promote your brand or product, but it helps you measure just how well your website is doing compared to other com...
