The focus is always on organic SEO, website optimization, Adword, and Social media campaigns but you should also take the time to sit back and appreciate other forms of small marketing with big results and the people that care about those results.
It was a very random picking of a company nickname for this individual. We usually go into a “strategic” nickname meeting upon the hiring of new team members. For Black Rabbit, he was just sure he wanted to be as far away...