If you want to expand the reach of your brand or your business, you obviously have to market it. You can do so by traditional means or digitally, or a combination of both. But when it comes to marketing — especially eff...
With online companies dominating the way most of us do conduct business, it is increasingly important to stay competitive and ahead of your rivals. Every industry has its niche of clients and customers, and the number one job...
Running a company is a 24/7 venture. You are always thinking about your next move. If it’s not one thing it’s another, and at times, the days can run together. You lose sleep, oftentimes have to eat in between meetings, a...
One of the best tools when it comes to digital marketing is Google Analytics. Not because it helps you actively promote your brand or product, but it helps you measure just how well your website is doing compared to other com...
What is a Public Relations Specialist and What Do They Do? A public relations specialist is someone who handles just that – the public relations of a company. They communicate any message from the company either to a ce...
Email Marketing is Targeted Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of w...
