In the words of Denis Zilberberg, the CEO of WebsLaw, “search engines do not lie.” A skilled marketing specialist needs only a few minutes to do a quick analysis of your website to determine where your law firm stands in terms of SEO performance, website development, the efficiency of AdWords, PR, and social media campaigning, and many more.
Our marketing experts at WebsLaw conduct an entire breakdown of your website to identify strong and weak points in your current digital marketing strategy in order to prepare a plan to optimize and construct a new strategy that would help you achieve your marketing goals in the next weeks, months, and years.
Skipping the Analysis & Consulting stage and trying to develop a digital marketing strategy while having no idea what your marketing goals are or what your law firm’s current Google ranking is like skipping breakfast and lunch and wondering why you’re depressed and have no energy to do anything. You need to feed your marketing strategy with clear goals.
Similarly, creating an online marketing strategy without conducting a thorough evaluation of your business and analysis of the marketplace is like wandering around a foreign city without a map – it might seem fun at first, but you’ll probably get lost.
As you may or may not know, the legal industry is one of the most competitive industries in our country, where solo, medium, and large law firms are trying to eclipse one another to be on the first page of Google search results.
An analysis of your law firm and the legal industry can help you build the framework of your digital marketing strategy. Our analysts at WebsLaw will conduct a thorough evaluation of your business to gather insights about your strong and weak points, which will allow our marketing experts to take it from there and deliver amazing marketing solutions for you.
Your SEO performance and the effectiveness of various marketing campaigns will be evaluated multiple times when adhering to a certain marketing strategy. This will allow you to track progress and ensure that your current strategy is yielding the results you need.
One of the worst things that happen to your law firm is when you stop making progress but your analysts fail to notice that and adjust your marketing strategy accordingly. That’s why our marketing specialists at WebsLaw believe in routine and regular analysis of our clients’ websites in order to ensure that their marketing strategy is more effective or at least as effective as it was one week or one month ago. When it’s not, it might be time to rethink the strategy.
Do a quick search on Google for your competitors and you’ll notice that the vast majority of law firms look the same. They have no brand identity, because their marketing companies used a cookie-cutter approach when constructing and implementing a digital marketing strategy.
Here at WebsLaw, our marketing experts with decades of experience behind their back strive to creating a very distinct brand identity to help you stand out from the crowd and make you recognizable in the eyes of your potential clients. We think outside the box.
We believe in the importance of positive user experience, which can not only attract more traffic to your website, but also increase the time users spend on pages of your website. Our best law firm marketing experts in the United States are available 24/7 to consult our clients about their marketing goals and analyze their current progress.
