Media marketing may be the future of advertising - Lawyer Internet Marketing-Web Design For Lawyers-SEO-PPC
When you offer good quality video content you will increase your conversion rates. This means your click-through rates will increase. You have more chances of capturing your client’s attention when more senses are involved.
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Media marketing may be the future of advertising
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28
July 2017
Media marketing may be the future of advertising

People love videos because they simply portrait things in a more vivid way. They can be fast, sazy yet formal and eye-catching. Other marketing mediums are also great but perhaps more frivolous and impersonal. Whether on cellphones or tablets, digital technology seems to be evolving very quickly and everyone wants the best and the latest. This is exactly what we offer here at WebsLaw. With us, you will be able to boost your marketing strategies and attract new clients to your technologically improved site.

Video marketing is on demand

We live amongst a media-oriented generation. Print marketing is slowly becoming a thing of the past. Nostalgia is a good thing but it won’t pay the bills. Investing on cutting-edge content tools is the best thing you can do for your firm. Let’s face it. It’s a fast-paced world out there and videos offer that instant message we all crave. You have more chances of capturing your client’s attention when more senses are involved.

But let’s take a look at some statistics and allow them to do all the talking:

  • Videos attract about 80% of all web traffic.

  • Email marketing is more successful when you add a video, with an average increase of 300% clicks.

  • Conversion can increase to about 80% with an embedded video in a landing page.

  • About 80% of clients report that they will most likely buy or contact a business when they get to watch a video.

  • YouTube reports an average of 100% growth each year.

  • Almost 90% of marketers are using videos in their Social Media marketing campaigns.

  • Online users spend a third of their time watching videos.

  • About 40% of online ads are actually videos.

  • Almost 60% of people making important decisions for companies will rather watch a video.

After reading these amazing statistics, you may probably feel like watching a video. It’s what people love and it’s what you should offer them. You don’t want to lose clients because media marketing is not part of your advertising strategy. You need visual mediums that will show the world who you are in a more engaging way.

Why should you start using video marketing?

Because it’s one of the most popular and in-demand marketing tools and also:

  • Boosts your website’s SEO – When you offer good quality video content you will increase your conversion rates. This means your click-through rates will increase. In other words, more chances of having people visit your site and call you.

  • Your brand – It’s all about names and prestige. If your firm has a good legacy and it’s well respected in your community, a video will just heighten that. It helps them remember your brand’s voice and learn to trust you more.

The science behind video marketing

Visuals are just easier to understand and more appealing. They are more engaging and will definitely drive more traffic to your site. We perceive over 80% of the world around us with our sight. Also, people will process a video faster. With almost 70% of people categorized as visual learners, it’s time you show the world who you are through video marketing.

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