A great looking website is one of the most effective marketing tools to attract more customers and clients. But it is not enough to get the best results. Although website design goes a long way into attracting more eyeballs to your website, you may not be getting more clients who require your legal services. Effective SEO is not necessarily about attracting the most clients. It is about getting the right clients. When it comes to law firm marketing, it is important to choose an online marketing company that covers every aspect of search engine optimization, whether it is web design, Google analytics, implementing a PR campaign or providing fresh and unique content to rank higher on Google.
We have all heard the phrase, “Beauty is in the eye of the beholder.” But what if there is no substance underneath the beauty? Some websites contain extravagant graphics, videos and all the bells and whistles to create an impressive presentation. But if the content is subpar or unorganized, even the best looking website will not get the best results. Choosing the right SEO company can often make the difference between success and failure. When choosing a company for your law firm marketing, here are some important things to take into consideration.
Target The Right Clients: If your firm specializes in family law, you do not want to attract those looking for personal injury attorney. SEO is about efficiency. Because technology is growing and SEO is constantly changing, it is important to choosing an online marketing company that utilizes only the latest technology and techniques. Everything from Google Analytics, to keyword research needs to be addressed.
Stay Ahead of the Competition: Technology is constantly changing. The same goes for SEO. What worked in 2010 does not always work in 2017. Many firms are still using websites developed almost a decade ago. It does not take long for a savvy consumer to notice the difference. It will also reflect in your search engine ranking. If your online marketing company isn’t using the latest technology and techniques, there is a good chance you have fallen behind the competition. Fortunately, with the right team of SEO professionals, it is not too difficult to play catch up.
Choose a Specialist: Not all online marketing companies are the same. While many SEO companies have different types of clients, it is important for law firms to choose a team of professionals that understand law firm marketing. Because of strict regulations of bar associations, law firms must play with a different set of rules. An SEO company that truly understands law firm marketing can place their clients in a better position to succeed.
Few professions are more competitive or than the legal industry. Because just about every law office utilizes SEO to market their firm, it is vital to have a team of online marketing professionals with the experience, resources and skills to get the job done. In addition to specializing in law firm marketing, the SEO team at WebsLaw also provides unmatched 24-hour support. No job is too big or small. Take your firm to the next level. Contact the online marketing team at WebsLaw today.