Small but effective. I love the digital market in California. Who doesn’t based on the population and constant growth? Less than 1% population growth every year BUT that’s 1% of almost 40-million residents. Los Angeles alone is at over 4-million, WOW!
What does this mean for Law Firms? Well, to start, that’s an extra 40,000 residents in Los Angeles. That’s 40,000 more individuals that will be in need of legal services at some time in their lives. The more populated the cities, unfortunately, the more car accidents you have. And when you have a car accident, you, of course, need a Car Accident attorney. More employment law, more business litigation, more family law matters…You get my point…
There are many different ways of marketing your law firm. Here are a few along with my personal but researched and experienced opinions:
You have different forms of social media marketing. You can organically post to your followers or the 8 to 10% of them that will see it, you can boost your posts on FaceBook for a fee OR you can run a campaign to target new followers or offer services. Facebook has expanded on their campaigning options and it does work for several but few law firms.
Twitter- Ok, yes, President Trump does do really well on Twitter but he has millions following his Twitter page. His conversions are high because he engages well with his audience, creates several posts per day and let’s face it, he even sends posts out over the weekend. It takes lots to build a successful following on twitter. I agree that it still benefits your organic SEO techniques but I don’t think this is a platform law firms should be spending too much time on.
LinkedIn- I love watching law firms post case results and opinions. Who are you marketing to? Have you noticed that the 500 followers on your LinkedIn account are other Law Firms or friends of those Law Firms that work for other Law Firms? LinkedIn can be effective but again, you must have the proper following.
Google +- Alright, I know, it’s Google and it is difficult to resist. Especially to us digital marketing agencies BUT please don’t assume that you will convert much off of this platform. Have you ever heard of anyone mention about a lead that came from Google +? If so, I want to speak to that person directly! Is it great as a third party platform for SEO purposes? 100%
You can find some of our Los Angeles, California websites here http://webslaw.com/portfolio/ If you happen to be a Law Firm in the Los Angeles, California area and you just drove by a billboard with a really serious attorney staring back at you, give us a call 844-932-7529. We’ll be more than happy to show you how you can be part of the shift.